My buddy Larry and I ate at one of those plaza Chinese restaurants two weeks ago. This one, a town away from mine, is squeezed between a hobby shop and a liquor store. The restaurant itself is split into a loud sports bar and a modest set of tables for eat-in diners.
Larry ordered chicken chow mein; I ordered fried noodles with vegetables. He hated his dish and said he would never go near the restaurant again. I loved mine and went back for take out last week.
Now, if somebody asks me a good place to get Chinese food in the area, I’ll tell them my experience. No doubt, Larry will do the same. My friends will go to the restaurant; his friends will avoid it like the plague.
And that’s WOM: word of mouth. Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings at a single bound!